Both platforms can be effective, but they target different buying intent — the right choice depends on your product or service.
Reaches people who are already actively searching for a specific product or service — direct, high-intent demand, typically with a better conversion rate.
Reaches people who aren't necessarily actively searching, but who are relevant based on interests and demographics — good for brand building and impulse purchases.
If there's specific, immediate demand for your service (like "plumber near me"), Google Ads tends to perform better. If you have a visual product or are building brand awareness, Meta Ads can be more effective.
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